1. Have an attention grabbing event picture. This is one of the two most important things about creating a first impression of your event. Like any buying choices, most people will make their decision to come to your event in split seconds. This means you need to have high quality picture that summarizes the essence of the event. For a concert, it is almost essential that you have the players in the picture, unless you are Rolling Stones or U2.
2. Your title needs to be great. Yes, your title can not be just good, but great. Along with your event picture, your event title is the second most important aspect of creating the first impression of your event. The title needs to be beyond “The Young Ducks in Concert” who is this band? What do they do? Moving away from the music angle a bit, when you’re doing masterclasses and workshops the title needs to summarize the essence of the class. “Restorative yoga and new approaches to yin series” or “A fresh look to the bar method and cardio” are some examples.
3. Keep the description informative, but don’t say everything. Give people the basics and a couple of hooks, but you have to keep some surprises. It doesn’t hurt to say that you will have some surprises either.
4.Go to your friends’ gigs! When inviting friends and colleagues, make sure that you go to their events/gig/projects.
5. If you’re collaborating with people, make them event admins, so they can invite their friends too.
6. Send out newsletters to your email list. There’s something special about reaching out to people on 1-1 that tends to be more effective than general invites. Utilize this.
7. Post to online event listing websites and calendars. You’d be surprised how effective these are. Creating Eventbrite and Meetup pages will also help with digging deep into the potential of people who might be browsing for events within your town.
8. Notify people with Text. On average, 20 percent of your email list will open and read your email. 97% will read your text. So use text to reach out and notify them about your event. There are many companies that offer text alert services.
9.Talk to the local papers, magazines and radio stations. Local media is usually really receptive for featuring events and they especially love events that feature not only by the members of their community, but also for the members of the community. So please be humble and treat them accordingly.
10. Post fliers around town! People love finding out about events offline. And hey – word of mouth is the best medium!
What are some tricks you have for promoting a successful event? What would you not do if you were to organize an event?
Alper Tuzcu is a Berklee College of Music and Denison University alumni, and a Boston based guitarist, songwriter and producer. His new EP ‘Lines’ will be released on November 17, 2017 and his debut eclectic album ‘Between 12 Waters’ featuring 8 different vocalists is available on Spotify. You can follow him on Instagram or Twitter @alpertuzcu, or visit his website http://www.alpertuzcu.com