Recording an album in 77 Hours: Exposure by Esperanza Spalding

With the rise of social media and digital technologies, the barriers between music creators and listeners is falling away rapidly. Catching up on this trend, multiple Grammy winner singer, bassist and composer Esperanza Spalding announced last year that she will be “going to the studio for three days with nothing prepared. It’s gonna be live-streamed […]

World Cup and the Power of Songs

The wave of World Cup has been taking over our attention span for weeks, with incredible plot twists that no one could see coming. As the biggest sports event in the world, World Cup draws billions of people from every country. I don’t think I need to spell it out, but due to its large […]

5 Steps of Getting Endorsements As an Independent Artist

One of the biggest mysteries of being an independent artist is getting endorsements. The good news is that now is a great time for getting endorsements for indie artists, as in the past, endorsements would usually be reserved for stars with lucrative record label deals. In today’s music world endorsements are key when it comes for artists to support themselves. It might be not only an extra source of revenue, but also in the form of equipment support as well. In this blog post, I would like to get into 5 steps of getting endorsements for independent artists.

3 Ways Musicians Can Use IGTV: The Vertical Videos of Instagram

Instagram has just released a brand new feature, IGTV, which allows users to broadcast videos up to 60 minutes in vertical format. The new feature is perceived as Instagram moving to become a direct competitor to YouTube, in the sense that it is encouraging its users to publish ‘vlogger’ format videos with IGTV. So, with IGTV, musicians can now position themselves as influencers, and market themselves even better. In this blog post, I would like to look into 3 main ways musicians can use IGTV.

4 Ways You Can Use Exclusive Content for Superfans

One of the greatest features of text marketing is sharing exclusive content for your fans. The proposition is simple, you reward your superfans with exclusive content in exchange of sharing their mobile numbers. In this blog post, I would like to provide some examples as to what kind of exclusive content you can share with […]