Shazam and SoundCloud recently announced their Instagram Story integration for various strategic decisions and interests. Instagram Stories is a currently a very cool feature, so a lot of music platforms want to be a part of it. In this blog post, I will be analyzing the latest news regarding Shazam and SoundCloud’s integration and what it means for independent musicians.
Last week we saw Black Friday and hundreds of millions of tech devices were sold all over the world, especially combined with the holiday season. Usually, this would mean releasing Christmas Music and albums for musicians, but in 2018 music from all genres get to enjoy a peak in sales during this period. The reason for this is the involvement of the world of tech in music, with Amazon, Google, and many other companies producing speakers to complement their streaming platforms such as Amazon Music and Google Play (or vice versa).
Last year, I wrote a post about the rise of playlists as a music release format. Just to recap from that post, I had two main arguments why releasing playlists instead of albums could be more beneficial. First, in the age of streaming, most people do not listen to every song on the album, and […]
If you’ve been following the music on popular Spotify playlists, you probably noticed your screen is playing more than audio: In fact, for a while now, Spotify has been testing videos in its most popular playlists. I’ve been seeing vertical lyric videos on Spotify, with lyric interpretation from Genius.com, or artist interviews and anecdotes. This is because Spotify is now actually pushing out a new mixed style format video for the songs on popular playlists. It’s almost like YouTube meets Spotify, meets Wikipedia meets Genius.com and it got me thinking a lot.
It has finally happened: Artificial intelligence can now not only create fully coherent songs, but also extended plays (EPs) and long plays/albums (LPs). An AI-focused startup called WaveAI created the app Alysia, where the AI created a 3 song EP. Surely Alysia is not the first experiment of replacing composers with artificial intelligence, and it surely won’t be the last.
One of the most difficult parts about preparing your artist portfolio is writing a biography. It looks like a very simple task, but in reality it is so easy to write a boring bio without getting notice past the first two sentences. You want to keep it simple, yet provide details; you want to tell them your story, yet not like you’re writing a book, you want to stand out; yet you have to sound professional.
A few days ago, Facebook announced its new feature, Premieres, a new interactive video format that lets publishers and creators release a pre-recorded video as a live moment. This is a big feature that can be seen as an extension of Facebook’s strategy to allow publishers and creators to both grow their audiences and build deeper connections with their communities through video.