Can You Be All Things to All People?

The idea of “being all things to all people” can have mixed connotations. For some, it may conjure images of greater connectedness or living out your hard-cultivated sense of empathy. For others, it may smack of inauthenticity or putting on faces to please others. But let’s just assume for a minute that we all have good intentions and like […]

The Quantity of Quality

It’s an age-old wrestling match: quality vs. quantity. Every business, at least at certain points in its life cycle, has its sights set on growth. Nobody takes out loans and works tirelessly around the clock in hopes of never having enough paying customers to actually cover the rent. So we make projections and graphs or stick inspirational bar-napkin quotes […]

The Value of Cross-Pollination

When formulating the marketing strategy for your creative work, it’s important not to overlook the value of cross-pollination. You may be able to reasonably assess who makes up your target demographic, but that doesn’t mean the direct approach is the only, or even the best, way to reach them all. It has been said that it takes […]

What Is Creativity?

Throughout human history there has been a wide range of ideas about what it means to create. Is it making something out of absolutely nothing, like bringing about an entire universe ex nihilo? Is it following strict rules to fashion something of pre-defined beauty? Is it throwing globs of paint at a canvas or arbitrarily hitting […]

You Got This

It’s that time of year: the post-Grammy dirt is swirling like a gossip dust devil. As I was catching up on some recap action I came across the weekend’s famed George Michael tribute by Adele. I suppose things are more scandalous when you’re watching them in the surprise of the moment, and maybe it helped that the video […]

Romancing Your Fans

In honor of this week’s rosy, cherub-clad holiday of love, we thought we’d put together a few thoughts on how to love the people who, though they may not be nearest, just might be dearest to you: your fans. Take a minute to think of the fans in your life—what is it that makes them special? If you’ve played a live […]

6 Reasons You Should Be Texting Your Fans

We’re all familiar with the myriad ways marketers try to engage their would-be clients. Anyone who’s come home from a vacation to find a half-dozen unrequested catalogs jamming their mailbox, or opened their laptop in the morning to the chime of 30 new spam emails just since midnight, or finally sat down after a long day at […]