An Introduction to Finding Microphones

When it comes to the must-have equipment independent artists have, one of the most important and difficult decisions is buying microphones. There are so many different types of microphones and so many different options that often times people end up buying the wrong microphone for the wrong occasion. In this blog post, I’d like to shed some light on this decision to help you guide you towards the right direction. Full disclosure: it is important that you test out the microphone you like before you buy it, to make sure you like the results.  

Building Your YouTube Audience

One of the most important channels next to typical social media channels for promoting yourself is YouTube. YouTube is interesting for artists, yoga teachers, gym instructors and mere content creators, because it can be both your main content channel and also just a supplementary force for you to manage your online presence.

10 Artistic Tips from Famous Mixing Engineers

 Last week I wrote about machine learning and what it implies for arts from the 143rd International Audio Engineering Society (AES) Conference at New York.. Another mind opening session was with four famous audio mixing engineers with many GRAMMY awards: George Massenburg (McGill University – Canada), Michelle Desachy (Estudio19 – Mexico), Ronald Prent (Wisseloord Studios – […]

4 Rules of Texting for Artists

SMS marketing is one of the most interesting areas for not just businesses in general, but also for artists. Especially in the age of smartphones, where platforms like Facebook, Instagram, Twitter and Snapchat are fighting for everyone’s attention, SMS is the leading app that is used on a smartphone. In fact, 97% of Americans are […]

What Is OMI and What Does It Mean to You?

At Adva Mobile, we’re excited to have joined the roster of music industry giants, innovators, and educators who have come together to help solve the problem of freely distributed media devaluing and even directly taking away income from the artists who have created that media. As the internet took the world by storm, enabling the […]

Can You Be All Things to All People?

The idea of “being all things to all people” can have mixed connotations. For some, it may conjure images of greater connectedness or living out your hard-cultivated sense of empathy. For others, it may smack of inauthenticity or putting on faces to please others. But let’s just assume for a minute that we all have good intentions and like […]