The wave of World Cup has been taking over our attention span for weeks, with incredible plot twists that no one could see coming. As the biggest sports event in the world, World Cup draws billions of people from every country. I don’t think I need to spell it out, but due to its large […]
If you are an Instagram user, then you probably heard of ‘Link In Bio. Unless you are a verified account, the links you share on Instagram are not clickable (or in internet-speak – hyperlinked). The only place where you can create hyperlinks on Instagram are your ‘bio’ section, which is located the top of your […]
This past week I was in Miami during the Billboard Latin Music Awards. Miami is the center of Latin music world today, being the center of a global music genre. Latin music certainly used to be a niche, but it has crossed over to mainstream music world as now it amounts to 2.8 percent of the total $8.7 billion U.S. music market.
Last Wednesday (April 11), United States’ House Judiciary Committee voted unanimously (32-0) to approve the Music Modernization Act. It is a big step towards clarifying how musicians, songwriters, producers and engineers get paid in the age of streaming, as the current laws are out of date. The bill has had great support from many musicians and music organizations, and for this blog post I would like to break it down for you:
With the rise of streaming and YouTube, cover songs gained a whole new level of importance to provide exposure. Many mainstream artists today started out as independent artists, who at some point covered a song that gained attention.
A few months ago I made an introduction about how playlisting is changing the way we listen and consume music. Certainly at the heart of the streaming revolution is Spotify and it’s playlisting algorithm. With playlists, it is so much easier to discover new music and Spotify knows how to do it through its crowdsourcing algorithm. You can read the details in the post above, but the gist is simple: the more playlists your tracks show up in, the more listeners you are likely to be discovered by.
Here are some tips for building an audience in a major city, even if you don’t live there!