Last year, I wrote a post about the rise of playlists as a music release format. Just to recap from that post, I had two main arguments why releasing playlists instead of albums could be more beneficial. First, in the age of streaming, most people do not listen to every song on the album, and […]
If you’ve been following the music on popular Spotify playlists, you probably noticed your screen is playing more than audio: In fact, for a while now, Spotify has been testing videos in its most popular playlists. I’ve been seeing vertical lyric videos on Spotify, with lyric interpretation from Genius.com, or artist interviews and anecdotes. This is because Spotify is now actually pushing out a new mixed style format video for the songs on popular playlists. It’s almost like YouTube meets Spotify, meets Wikipedia meets Genius.com and it got me thinking a lot.
With so much social media and streaming tools at our disposal, now it’s more important to set your release date and strategy for your music more than ever! Just like the old rule in marketing, the more buzz you create around your release, the bigger rewards you will reap.
Some say ‘the floodgates have opened’ and some say ‘the game has totally changed’. But the news are true: Spotify now allows artists to directly upload songs to the platform.
The new feature enables independent artists to upload tracks to the service directly –without any requirement for a third-party aggregator or record label. What this means to the likes of CDBaby or TuneCore is currently unclear. However, the new service is in the beta phase and soon to be released for all Spotify users.
This week, I am attending the Music Week Istanbul organized by fizy. This is a very special event that just started this year which features people from the music industry in Turkey, such as concert promoters, festival organizers, record labels, journalists, academia and people who are from the world of culture and arts. It is […]
2018 has been an incredible year for streaming so far. According to Nielsen Music, music listeners in the U.S. streamed 403.4 billion recordings in the first half of 2018. This is a 41.6% increase from 2017, which means 284.8 billion more recordings were played. What’s even more exciting is that the growth of streaming also […]
In order to get placed in large playlists with thousands or millions of followers, you have to boost your first-day stream totals AND also be getting fans to save your song to their queue or library. With Spotify and Apple music pre-save campaigns you have the chance to demonstrate both quality and quantity this way.