2018 has been an incredible year for streaming so far. According to Nielsen Music, music listeners in the U.S. streamed 403.4 billion recordings in the first half of 2018. This is a 41.6% increase from 2017, which means 284.8 billion more recordings were played. What’s even more exciting is that the growth of streaming also […]
In order to get placed in large playlists with thousands or millions of followers, you have to boost your first-day stream totals AND also be getting fans to save your song to their queue or library. With Spotify and Apple music pre-save campaigns you have the chance to demonstrate both quality and quantity this way.
Making the post of your Spotify streams depends on getting your music placed on as many playlists as possible. The process is clear: First you get your artist profile verified by Spotify. Second, is to start creating playlists based on genres and artists that you like. The third, and the hardest is pitching your songs to playlists.
The wave of World Cup has been taking over our attention span for weeks, with incredible plot twists that no one could see coming. As the biggest sports event in the world, World Cup draws billions of people from every country. I don’t think I need to spell it out, but due to its large […]
If you are an Instagram user, then you probably heard of ‘Link In Bio. Unless you are a verified account, the links you share on Instagram are not clickable (or in internet-speak – hyperlinked). The only place where you can create hyperlinks on Instagram are your ‘bio’ section, which is located the top of your […]
This past week I was in Miami during the Billboard Latin Music Awards. Miami is the center of Latin music world today, being the center of a global music genre. Latin music certainly used to be a niche, but it has crossed over to mainstream music world as now it amounts to 2.8 percent of the total $8.7 billion U.S. music market.
Last Wednesday (April 11), United States’ House Judiciary Committee voted unanimously (32-0) to approve the Music Modernization Act. It is a big step towards clarifying how musicians, songwriters, producers and engineers get paid in the age of streaming, as the current laws are out of date. The bill has had great support from many musicians and music organizations, and for this blog post I would like to break it down for you: