Last week we saw Black Friday and hundreds of millions of tech devices were sold all over the world, especially combined with the holiday season. Usually, this would mean releasing Christmas Music and albums for musicians, but in 2018 music from all genres get to enjoy a peak in sales during this period. The reason for this is the involvement of the world of tech in music, with Amazon, Google, and many other companies producing speakers to complement their streaming platforms such as Amazon Music and Google Play (or vice versa).
Last year, I wrote a post about the rise of playlists as a music release format. Just to recap from that post, I had two main arguments why releasing playlists instead of albums could be more beneficial. First, in the age of streaming, most people do not listen to every song on the album, and […]
With so much social media and streaming tools at our disposal, now it’s more important to set your release date and strategy for your music more than ever! Just like the old rule in marketing, the more buzz you create around your release, the bigger rewards you will reap.
2018 has been an incredible year for streaming so far. According to Nielsen Music, music listeners in the U.S. streamed 403.4 billion recordings in the first half of 2018. This is a 41.6% increase from 2017, which means 284.8 billion more recordings were played. What’s even more exciting is that the growth of streaming also […]
In order to get placed in large playlists with thousands or millions of followers, you have to boost your first-day stream totals AND also be getting fans to save your song to their queue or library. With Spotify and Apple music pre-save campaigns you have the chance to demonstrate both quality and quantity this way.
This past week I was in Miami during the Billboard Latin Music Awards. Miami is the center of Latin music world today, being the center of a global music genre. Latin music certainly used to be a niche, but it has crossed over to mainstream music world as now it amounts to 2.8 percent of the total $8.7 billion U.S. music market.
Last Wednesday (April 11), United States’ House Judiciary Committee voted unanimously (32-0) to approve the Music Modernization Act. It is a big step towards clarifying how musicians, songwriters, producers and engineers get paid in the age of streaming, as the current laws are out of date. The bill has had great support from many musicians and music organizations, and for this blog post I would like to break it down for you: