Using Audiobooks for Branding

Today you don’t need a record label to release your music, and similarly, you don’t need a publisher to write and release a book. This means that you can also release your own audiobook, where you can not only tell your own story as an artist, but you can also turn your authentic story into a great branding tool.

Creating Stories for your Brand

I’m currently back in my hometown, Istanbul. This month the cultural agenda of the city is fairly busy with contemporary art events like ‘15th Istanbul Biennial’ and ‘Contemporary Istanbul’ coincide within the same week. Istanbul Biennial is one of my favorite events in Istanbul, as it brings amazingly thought provoking modern work in display at […]

How To Effectively Use Texting in Events

Continuing on the topic of last week’s post, we will go further into contests. During that post, I talked about contests as an effective way of increasing ‘likes’, ‘follows’ or subscriber numbers in general. Using social media is certainly effective for musicians, actors, visual artists, gym and yoga instructors to boost their statistics. Building upon […]