As an artist, one of the coolest ways to market yourself and your work is through podcasts. Especially if you’re just starting out your career, and you want to create content, establish credibility, and make connections it is a fun and low-risk way of achieving these goals.
Here are 10 reasons you should create podcasts:
1) You can become a recognized expert in your area
There are podcasts about thousands of different subjects, but it is likely you can be one of the first ones in your chosen niche area. That way, you can reach out to many listeners and establish your reputation as an expert in this field.
2) Your audience will pay attention
One of the greatest things about podcasts your audience will have a much longer attention span compared to marketing you could do on social media. People listen to podcasts because they want to learn, or hear stories, or get information or they just want to get entertained. Regardless of why they listen to you, it is likely that your audience has your focused attention.
3) Building deeper connections with your fans
Podcasts are definitely a great way to tell stories and connect with people, and it’s most likely because human voice adds an extra layer of sincerity. You can get very loyal fans from your podcast listeners, and if you have a decent content, as a business it’s very likely that your listeners will come back for your opinion and expertise. The other great thing is that people can listen to you anywhere, which will grow your fan/customer base.
4) Business opportunities are endless
As an expert of your area, if you can make your listener’s life better with the information you offer, it is very likely that they can pay you. For instance, if your podcast is about the latest medical and pharmaceutical developments, a doctor might pay you as he/she might be listening to your podcast to stay on the top of the most recent development in the industry. If you made an audience for yourself in a specific niche, there might be a company who also wants to tap in to this group. This way, you can find sponsors and advertisers for your show.
If you have a really large following, you can start charging sponsors to be mentioned on the show. Additionally, you can also use your show to promote your own products or services (books, educational courses, or consulting, for example). The strategies and possibilities are really endless on this one!
5) You can make great connections
One of the best parts about podcasts is that it doesn’t necessarily have to be about you or what you think all the time. You can interview with expert/celebrity names in your area/industry by interviewing them and that way you can make excellent connections you can harness in the future.
6) It is an excellent way to collaborate with other content creators
It is very likely that you will use some form of music in your podcast series. If you’re going to use music that was created someone else in your podcast, it is likely that you will have to pay for it. To be on the safe side, you can use royalty free music to avoid any legal issues. Better yet, you can collaborate with musicians to have them create the music for you, and perhaps in exchange you can feature them in your content.
7) You have flexibility what to say and when to say it
This one is pretty self-explanatory. You have absolute freedom to find your niche and of how frequent you would like to do it. That said, each episode can be 10 minutes long, or 2 hours if you like. As a rule of thumb, I wouldn’t post anything longer than an hour per episode as average listener attention span will barely make it beyond half an hour.
8) It is easy and cheap to make podcasts
You can get a very nice quality microphone along with a pop filter for podcasts, and your overall cost should not go above $250. Also, a lot of microphones these days can be plugged directly through USB, so it is possible that you wouldn’t need an interface at all. With good research, it is definitely possible to lower this number.
Compared to radio broadcasting, podcasting doesn’t have radio regulations and expenses, so you virtually have no costs on this side. Simply record and edit your podcast and it is likely that it can be online in less than a day. To get more information, you can read this blog post about what to do and what not to do when you’re recording at home.
9) There’s less competition compared to blogs
There are over 400 million blogs online today, but there are only 250,000 podcasts. Certainly they are not exact substitutes of each other, but podcasts are definitely not a saturated form of media.
10) Podcasts are excellent to repurpose content
Have a blog post that didn’t turn out so well? Or a YouTube video that didn’t get enough attention as you wanted? It is likely that if your content is very niche that it got lost somewhere in transition. The good news is that you can repurpose this content into podcasts and with a new audience they might fit just perfectly.
What are some of your favorite podcasts? Have you ever created or was featured in one? Feel free to comment below!
Alper Tuzcu is a Berklee College of Music and Denison University alumni, and a Boston based guitarist, songwriter and producer. His debut eclectic album ‘Between 12 Waters’ featuring 8 different vocalists is available on Spotify, and you can follow him on Instagram or Twitter @alpertuzcu, or visit his website http://www.alpertuzcu.com