Instagram has just released a brand new feature, IGTV, which allows users to broadcast videos up to 60 minutes in vertical format. The new feature is perceived as Instagram moving to become a direct competitor to YouTube, in the sense that it is encouraging its users to publish ‘vlogger’ format videos with IGTV. So, with IGTV, musicians can now position themselves as influencers, and market themselves even better. In this blog post, I would like to look into 3 main ways musicians can use IGTV.
- Become an influencer. If you are an expert in your field, let it be known. If you are a person who knows everything about jazz guitar, or sound recording technologies, or music marketing in general – make it heard! Just like podcasts, IGTV can also help you position yourself as an expert in your field… Combining good credentials in your field with a personable style can be a great combination to be a solid influencer on IGTV, which only will help getting more followers. You can simply put a quick biography video or introduction to your channel to position yourself this way.
Additionally, as a musician I will mostly post my own videos, but I can also have a decent following if I talk about my favorite albums in 2018 or a great concert I went to, or a good book I’ve read or a good movie I watched. This would help me as a musician move from my nice crowd into a more mainstream audience, which could be beneficial to my followers.
2. Partner with an influencer. If you don’t like to position yourself as an influencer, you can always submit your songs, albums, videos etc for a well known influencer and kindly ask them to review it for you. Keep in mind that everything in social media is based on an exchange. Don’t just dump your material on people and expect them to review right away. Rather, give the reviewers a good reason to review your material. For instance, you could have a big following and you could promote this influencers page by asking your followers to follow them. That would be a fair exchange and will get you far ahead in the game.
3. You can publish tailored videos for IGTV. One of the nicest things about vertical videos is that it tends to focus on one person, so it creates a more intimate atmosphere for the viewer. That said, you can perform a solo concert in front of your followers and post it here. Or, if you would like to take the challenge, you can create a music video for one your songs exclusively for vertical format and see how that plays out. Another great idea is to create lyric videos, which are not only very engaging content but also a great promotional tool to push your songs on other platforms as well.
So, these are three initial ways musicians can use IGTV on their Instagram channels. This is a brand new feature of Instagram, so we will see how the rest of this feature can be utilized in the future. However, it seems that Instagram is going after the YouTube audience with this move and judging by the number potential users who might migrate from YouTube to IGTV, they might be going for a gold rush here. We will see how everything will play out in the next weeks and months, but for now keep creating great music and always have fun!
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Alper Tuzcu is a Berklee College of Music and Denison University alumni, and a Boston based guitarist, songwriter and producer. His new EP ‘Lines’ was released on November 2017 and his debut eclectic album ‘Between 12 Waters’ featuring 8 different vocalists is available on Spotify. In addition to being a musician, he regularly teaches workshops and masterclasses internationally. You can follow him on Instagram or Twitter, and for more information you can visit his website www.alpertuzcu.com