The wave of World Cup has been taking over our attention span for weeks, with incredible plot twists that no one could see coming. As the biggest sports event in the world, World Cup draws billions of people from every country. I don’t think I need to spell it out, but due to its large audience presence, it is also an incredible chance for many other industries to become part of this ‘entertainment experience’ to present themselves to the world, including music.
Music and football share a very strong character: to unite people. When I go to the game of my home team, I am side by side with people from any class of the society, regardless of their jobs or statuses. The people that I watch games are lawyers, doctors, professors, construction workers, social workers, teachers. When the team scores, we become happy together. When the team needs support, we chant together. There’s even a recent study arguing that the teams who sing their national anthems more passionately are more likely to win a game.
Some fan groups compose their chants themselves and then they teach it to other groups. Some fans will adapt famous songs as their music, such as White Stripes’ Seven Nation Army. Every time Bayern Munich scores, this song plays in the stadium. Thousands of people go crazy and they sing along. I don’t think Jack White ever thought about the amount royalties he would get from this song especially from football games all around the world.
World Cup definitely is a bigger platform for artists than their regular audiences. Shakira’s success with her 2010 and 2014 World Cup songs not only opened a new royalty stream for her, but also enhanced her fame and prestige as a global pop star. It is also a great tool for indie artists to present themselves, so it could be very helpful to compose a song with World Cup themes. Even if it is not an official song for the organization, you can still pitch your song to World Cup playlists on Spotify or other streaming services. Just check them out to see how many people are following!
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Alper Tuzcu is a Berklee College of Music and Denison University alumni, and a Boston based guitarist, songwriter and producer. His new EP ‘Lines’ was released on November 2017 and his debut eclectic album ‘Between 12 Waters’ featuring 8 different vocalists is available on Spotify. In addition to being a musician, he regularly teaches workshops and masterclasses internationally. You can follow him on Instagram or Twitter, and for more information you can visit his website www.alpertuzcu.com