A few days ago, Facebook announced its new feature, Premieres, a new interactive video format that lets publishers and creators release a pre-recorded video as a live moment. This is a big feature that can be seen as an extension of Facebook’s strategy to allow publishers and creators to both grow their audiences and build deeper connections with their communities through video.
Premieres has great implications for independent artists, especially at a time when video is the driver of most engagement on social media. In fact, Premieres are available to all Pages, which means artists can use this feature as a way to engage their fans and audiences. This means that your fans can be directly involved of your new video premiere on Facebook. Moreover, they can comment on a new song or video and drive engagement. You can also use the regular features of Facebook, such as ‘boost’ button to increase the organic reach of the video.
The coolest part about Premieres is that you can now release a pre-recorded video as a live moment – which helps you get real time comment from your audience as if you were doing a live video. It’s like watching a YouTube video of your favorite artist, but people get to comment and engage at the same time. Sort of like a virtual-movie theater experience, if you will.
So here’s how it works: you can schedule your pre-recorded video a week in advance. Once you do, this creates a post about an upcoming video and a place you can point fans to. They can express interest, interact with each other, request an event reminder, and share with others all before the video premieres. When it’s time to debut the video, the announcement post then seamlessly turns into the Premiere. Once the Premiere ends, it turns into a regular Facebook Video that fans can go back and watch anytime they like (the same way normal Facebook Live videos can be archived).
So how about monetization? Well, most of the same features available for recorded video are also enabled for Premieres, including monetization tools such as ad breaks and branded content. So you will get paid with the same rate just as with a regular Facebook video, plus you will get audience reaction!
Adva Mobile is a marketing services and technology company for creative artists. Using Adva’s mobile services, you can let your fans learn about your latest creative work, run contests, take surveys, reach out to your superfans and engage with them.
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Alper Tuzcu is a Berklee College of Music and Denison University alumni, and a Boston based guitarist, songwriter and producer. His new album ‘Aurora’ was released on October 19, 2018 and his debut eclectic album ‘Between 12 Waters’ featuring 8 different vocalists is available on Spotify. In addition to being a musician, he regularly teaches workshops and masterclasses internationally. You can follow him onInstagram or Twitter, and for more information you can visit his website www.alpertuzcu.com
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