Take Four Minutes out of your day to check out a new Feature on the Adva Mobile Portal that demonstrates just how powerful Text Marketing can be for you Fan Engagement Efforts.

As you’ll see, you can send Fans custom text messages when Fans text a specific phrase to you. What’s really powerful, though, is that we add this phrase to the Fan profile, creating a new Fan Segment, and you can filter on this segment for later, precise targeting.