We’ve made it easier than ever for Artists visiting the Adva Mobile Website to understand the value of the Adva Mobile platform and why you should consider our mobile marketing technologies to attract new Fans, engage them on their mobile devices, and turn them into buying Superfans. The new graphics add a visually appealing element […]
There’s a new feature on the Adva Mobile service and it can save you money on your Text Marketing expenses. Our new Referral Marketing program rewards Artists who recommend Adva Mobile to their Artist friends. Once a new Artist signs up and subscribes for at least one month, the referring Artist is credited with 500 […]
We’re guessing everyone reading this knows SurveyMonkey, the online survey platform started in 1999. It’s now a $200M business with 600,000 customers – that’s a business success story. Last week SurveyMonkey has launched SMS Collector, allowing companies to distribute surveys to their customers as text messages via a weblink, which recipients can then click on […]
Arranging is one of those mystery topics within the music world, where we hear about it all the time, but only a few people really know what it is or why is it so important. Especially today it is a super relevant skill, because we have a surplus of singer/songwriters and producers out there, but arranging is usually a skill that both lack. For this reason, I want to shed some light about what arranging is and why is it so important.
A few months ago I wrote a blog post about the end of ‘album’ as a mainstream music release format, demonstrated by purchase, download and streaming data. According to the finding by RIAA (Recording Industry Association of America), based on the album releases in 2018, listeners usually listen only up to three songs on an album. Of course, it is not all dark, as we are all music lovers and we have certain albums that we will always listen from beginning to the end. However, it does mean that album is probably losing its status as the mainstream music release model.
In a recent blog post you can read here, I shared the great news about the ruling by U.S. Copyright Royalty Board a few days ago. According to the ruling, the songwriter payouts would increase by 44% in the next five years. Apple Music announced that they would not appeal the decision, while Spotify, Google, Amazon and Pandora have been idle for a while.
About a year and a half ago, I wrote this blog post about why artists need to create podcasts. My main argument was that these days, one of the coolest ways to differentiate yourself from the crowd and market yourself is through podcasts. Especially if you’re an independent artist who’s just starting his/her career, you want to create content, establish credibility and make connections with people in your area, which podcasts allow you to do.