A typical independent musician today will spend considerable time everyday to post on social media, text their superfans, writing emails and sharing emails. While our minds are constantly out in online, it is important that we do not forget about offline – the world out there! In this blog post, I will lay out 5 reasons why offline promotion still matters for your music.
This week, we’re going to feature Srishti Biyani, who is a Boston based music producer, vocalist and multi-instrumentalist. Last November, Srishti visited the Ableton Loop 2018 Summit in Los Angeles. She wrote her observations and experiences during the conference for Adva. We hope you enjoy this read it as much as we did!
One of the most engaging content you can use on your social media accounts are videos. Why do they keep people engaged? Simply put, they are shiny, they have music and they are colorful! As the grown up kids as we are, videos naturally grab our attention. Moreover we like to write comments to them, or give a little thumbs up or share it with our friends and family. Video is the ultimate way of reaching out to our fans as independent artist.
2018 is coming to an end in few days and before we move on, the holiday season is a great time to prepare your music and your social media branding ready for 2019. Here are 5 ways you can prepare your music and your social media branding for 2019! 1) Make a playlist of your […]
Looking to increase your merchandise sales? In one of my previous posts, I talked about how merchandise can be a nice source of revenue for many artists. Before I get to the details of how to sell merchandise, I need to clarify one thing though: Most of your merchandise sales are going to be in your concerts. Unfortunately, websites and Facebook sales do happen, but they are sporadic and not a very reliable way of revenue. So instead of putting your merchandise on your website and waiting for something to happen, focusing on your concert merchandise game will help you make so much more money!
Adva Artists Sean Ardoin (text Get KOOL to 444999) and Mickey Smith (text Get SAX to 444999) have been notified that they are nominees for a 2019 Grammy in three categories. Sean Ardoin has been nominated in two categories. For Regional Roots Best Album, Kreole Rock and Soul is up for the award. Gary Schwind […]
A few months ago, I wrote about Virtual Reality and how it might change the future of music industry, especially from the perspective of independent musicians. Last week, French electronic music producer Jean-Michel Jarre has announced his new partnership with social VR platform TheWaveVR to allow fans to view his concerts for his new album in virtual reality. With this new initiative, fans will be able to view the concerts at home using VR headsets and remix songs from his new album.