Can people find your website on Google? Before you answer that let me give you a statistic: 80% of your website traffic comes from Google searches. Yes, your website link is on your Instagram, Facebook, Twitter, Tumblr, Snapchat and Patreon accounts, butthose only roughly account for 20% of the traffic your website gets. Let that sink in […]
As artists, we are lucky to live at a time with so many new tools at our disposal to help us generate revenue by simply doing what we love. Despite the widespread impression that in the age of streaming audio and video content is ‘free’, when we flip the coin there is a whole another […]
About two weeks ago I attended the Music Expo Boston, which is a full day of educational sessions featuring masterclasses by artists, music business discussions, and product demos. Held in the iZotope headquarters at Cambridge, one of the sessions blew my mind away so much that I wanted to share with you. Jeff Straw is […]
Home recording is one of the most popular ways of creating content for the DIY artist today. From the songwriter’s demo to the yoga teacher’s video for the YouTube channel, you can go about so many different ways about creating your audio. These can range from in-closet vocal sessions, to professional quality voiceovers, which can […]
It is no secret that the digital revolution in music industry has pushed artists and labels to release and market their music in new formats, but the current wave we are in thanks to streaming is unprecedented. I’m talking about the tide of playlisting that is washing up the music world and redefining our way […]
Here’s a Word Cloud based upon the Adva Mobile Website. Kinda Fun, don’t you think!
Snapchat has been on the forefront of ‘curating stories’ with its impeccable ‘story’ feature for the last couple of years now. The ‘story’ feature can be used to tell a story in sequence beginning, middle and the end, which opens up many possibilities for the social media presence of artists. Surely this feature has […]