SMS marketing is booming for musicians. Your Fans have smartphones and text messaging applications and are a new way for Artists to communicate with your Fans. Slowly, short message service — SMS, synonymous with text messaging — has augmented many Artist’s email marketing efforts. In this post, I’ll review how to integrate SMS into your email program.
Coming up with meaningful text and email messages for your audience can sometimes be a challenge. Here are for simple ideas to create effective text marketing messages.
Arranging is one of those mystery topics within the music world, where we hear about it all the time, but only a few people really know what it is or why is it so important. Especially today it is a super relevant skill, because we have a surplus of singer/songwriters and producers out there, but arranging is usually a skill that both lack. For this reason, I want to shed some light about what arranging is and why is it so important.
A few months ago I wrote a blog post about the end of ‘album’ as a mainstream music release format, demonstrated by purchase, download and streaming data. According to the finding by RIAA (Recording Industry Association of America), based on the album releases in 2018, listeners usually listen only up to three songs on an album. Of course, it is not all dark, as we are all music lovers and we have certain albums that we will always listen from beginning to the end. However, it does mean that album is probably losing its status as the mainstream music release model.