SMS marketing is booming for musicians. Your Fans have smartphones and text messaging applications and are a new way for Artists to communicate with your Fans. Slowly, short message service — SMS, synonymous with text messaging — has augmented many Artist’s email marketing efforts. In this post, I’ll review how to integrate SMS into your email program.
In Part 1 The Mobile Advantage (Part 1) of this blog post, we identified The Mobile Advantage and described why it was such a powerful tool for your marketing efforts, which should be grounded in direct contact and relationship building. In Part 2, we look at how to use mobile marketing and the tools that augment […]
The creative process is exciting and challenging for Artists. To sustain a career, however, marketing is one of the most important activities that a creative individual can focus on in today’s world. Artists and musicians that make the best use of modern marketing strategies are the most likely to find success in their fields, no […]