How Spotify Uses Personalization (to Connect Artists and Listeners to Music)

A few days ago I was at a Spotify event in Boston, titled “Music and Data”. Featuring three folks from the Spotify offices in Boston, the session outlined how Spotify uses data to  customize and personalize the artist and listener experience in Spotify. There were three separate presentations, and all three were informative both from the artist side and listener angle. The highlight of the session was learning that Spotify has a superfan program, which I will get into detail, so keep reading!

MIDI 2.0 Is Coming!

The MIDI Manufacturers Association (MMA) and Association of Music Electronics Industry (AMEI – the Japanese MIDI association) broke the news last Friday, January 18 and already has the leading music technology companies such as Ableton, Native Instruments, Art+Logic, Bome Software, Google, imitone, Roland, ROLI, Steinberg, TouchKeys, and Yamaha on board. The companies have already started working together to develop prototypes based on this new protocol.