Arranging is one of those mystery topics within the music world, where we hear about it all the time, but only a few people really know what it is or why is it so important. Especially today it is a super relevant skill, because we have a surplus of singer/songwriters and producers out there, but arranging is usually a skill that both lack. For this reason, I want to shed some light about what arranging is and why is it so important.
A few months ago I wrote a blog post about the end of ‘album’ as a mainstream music release format, demonstrated by purchase, download and streaming data. According to the finding by RIAA (Recording Industry Association of America), based on the album releases in 2018, listeners usually listen only up to three songs on an album. Of course, it is not all dark, as we are all music lovers and we have certain albums that we will always listen from beginning to the end. However, it does mean that album is probably losing its status as the mainstream music release model.
In a recent blog post you can read here, I shared the great news about the ruling by U.S. Copyright Royalty Board a few days ago. According to the ruling, the songwriter payouts would increase by 44% in the next five years. Apple Music announced that they would not appeal the decision, while Spotify, Google, Amazon and Pandora have been idle for a while.
For the last few years, streaming has been the main platform for consuming recorded music for millions of listeners around the world. To the surprise of many people in the post-2008 recession world that assumed the music industry dead, streaming has succeeded to increase revenues for major & independent record labels, decreased piracy significantly and brought significant revenue to many independent musicians. What we know for sure is that streaming will be here for at least a few years more. But, we are also starting to get a hint of what life after streaming might look like.
One of the most vulnerable topics of being a musician, accidents. We musicians are typically stubborn, and since rejection is part of this business, we are masters of finding new ways to get where we want to get to! We are creative because we have to be in order to “get there”. In fact, some of the greatest guitar players had hand accidents in the past, yet developed their own techniques that led them to be the great guitar players that they became. Here are my three favorite who developed their own techniques after the accidents they experienced:
We have a major victory for songwriters in the United States that is going to affect songwriter revenues for the next 5 years!
A few days ago I was at a Spotify event in Boston, titled “Music and Data”. Featuring three folks from the Spotify offices in Boston, the session outlined how Spotify uses data to customize and personalize the artist and listener experience in Spotify. There were three separate presentations, and all three were informative both from the artist side and listener angle. The highlight of the session was learning that Spotify has a superfan program, which I will get into detail, so keep reading!