People do judge a book by its cover. A great looking, well organized website can go as far as taking your artist brand to the next level, just as the opposite could disrupt your reputation. It is very easy to create a website, but if it’s not quite representing your artistic brand, it could lead […]
I’m currently back in my hometown, Istanbul. This month the cultural agenda of the city is fairly busy with contemporary art events like ‘15th Istanbul Biennial’ and ‘Contemporary Istanbul’ coincide within the same week. Istanbul Biennial is one of my favorite events in Istanbul, as it brings amazingly thought provoking modern work in display at […]
Are you a visual artist, musician or a creative who can’t wrap her/his head around the blockchain technology and what it could mean for music? Read along because soon you will want to know!
Continuing on the topic of last week’s post, we will go further into contests. During that post, I talked about contests as an effective way of increasing ‘likes’, ‘follows’ or subscriber numbers in general. Using social media is certainly effective for musicians, actors, visual artists, gym and yoga instructors to boost their statistics. Building upon […]
Millennials love texting. In fact, during last week’s post, I mentioned that 77% of consumers aged 18-34 have a positive perception of brands who text. This insight by itself should lead any brand to look into SMS marketing. And as an artist, so should you! During last week’s post, I looked into ‘what not to […]