Recording an album in 77 Hours: Exposure by Esperanza Spalding

With the rise of social media and digital technologies, the barriers between music creators and listeners is falling away rapidly. Catching up on this trend, multiple Grammy winner singer, bassist and composer Esperanza Spalding announced last year that she will be “going to the studio for three days with nothing prepared. It’s gonna be live-streamed […]

Net Neutrality and Independent Artists

There have been a lot of discussions lately about the latest repeal of the Net Neutrality Law in the U.S., which has been in effect since 2015. The biggest win for independent artists with net neutrality is that there are no barriers of entry to the marketplace. If the latest changes to the law go into full effect, there are major potential dangers for independent artists.

Creating Stories for your Brand

I’m currently back in my hometown, Istanbul. This month the cultural agenda of the city is fairly busy with contemporary art events like ‘15th Istanbul Biennial’ and ‘Contemporary Istanbul’ coincide within the same week. Istanbul Biennial is one of my favorite events in Istanbul, as it brings amazingly thought provoking modern work in display at […]

How To Effectively Use Texting in Events

Continuing on the topic of last week’s post, we will go further into contests. During that post, I talked about contests as an effective way of increasing ‘likes’, ‘follows’ or subscriber numbers in general. Using social media is certainly effective for musicians, actors, visual artists, gym and yoga instructors to boost their statistics. Building upon […]

4 Effective Texting Ideas for Artists

Millennials love texting. In fact, during last week’s post, I mentioned that 77% of consumers aged 18-34 have a positive perception of brands who text. This insight by itself should lead any brand to look into SMS marketing. And as an artist, so should you! During last week’s post, I looked into ‘what not to […]