With the rise of social media and digital technologies, the barriers between music creators and listeners is falling away rapidly. Catching up on this trend, multiple Grammy winner singer, bassist and composer Esperanza Spalding announced last year that she will be “going to the studio for three days with nothing prepared. It’s gonna be live-streamed […]
There have been a lot of discussions lately about the latest repeal of the Net Neutrality Law in the U.S., which has been in effect since 2015. The biggest win for independent artists with net neutrality is that there are no barriers of entry to the marketplace. If the latest changes to the law go into full effect, there are major potential dangers for independent artists.
1. Have an attention grabbing event picture. This is one of the two most important things about creating a first impression of your event. Like any buying choices, most people will make their decision to come to your event in split seconds. This means you need to have high quality picture that summarizes the essence of […]
I’m currently back in my hometown, Istanbul. This month the cultural agenda of the city is fairly busy with contemporary art events like ‘15th Istanbul Biennial’ and ‘Contemporary Istanbul’ coincide within the same week. Istanbul Biennial is one of my favorite events in Istanbul, as it brings amazingly thought provoking modern work in display at […]
Continuing on the topic of last week’s post, we will go further into contests. During that post, I talked about contests as an effective way of increasing ‘likes’, ‘follows’ or subscriber numbers in general. Using social media is certainly effective for musicians, actors, visual artists, gym and yoga instructors to boost their statistics. Building upon […]
Millennials love texting. In fact, during last week’s post, I mentioned that 77% of consumers aged 18-34 have a positive perception of brands who text. This insight by itself should lead any brand to look into SMS marketing. And as an artist, so should you! During last week’s post, I looked into ‘what not to […]