So Young has been featuring underground artists for the last six years, with it’s DIY design and approach, to represent the DIY artists that are featured in the magazine. It looks like it’s done in someone’s bedroom, but this approach made it so popular from London to Tokyo.
Looking to increase your merchandise sales? In one of my previous posts, I talked about how merchandise can be a nice source of revenue for many artists. Before I get to the details of how to sell merchandise, I need to clarify one thing though: Most of your merchandise sales are going to be in your concerts. Unfortunately, websites and Facebook sales do happen, but they are sporadic and not a very reliable way of revenue. So instead of putting your merchandise on your website and waiting for something to happen, focusing on your concert merchandise game will help you make so much more money!
Instagram has just released a brand new feature, IGTV, which allows users to broadcast videos up to 60 minutes in vertical format. The new feature is perceived as Instagram moving to become a direct competitor to YouTube, in the sense that it is encouraging its users to publish ‘vlogger’ format videos with IGTV. So, with IGTV, musicians can now position themselves as influencers, and market themselves even better. In this blog post, I would like to look into 3 main ways musicians can use IGTV.
When it comes to the must-have equipment independent artists have, one of the most important and difficult decisions is buying microphones. There are so many different types of microphones and so many different options that often times people end up buying the wrong microphone for the wrong occasion. In this blog post, I’d like to shed some light on this decision to help you guide you towards the right direction. Full disclosure: it is important that you test out the microphone you like before you buy it, to make sure you like the results.