10 Artistic Tips from Famous Mixing Engineers

 Last week I wrote about machine learning and what it implies for arts from the 143rd International Audio Engineering Society (AES) Conference at New York.. Another mind opening session was with four famous audio mixing engineers with many GRAMMY awards: George Massenburg (McGill University – Canada), Michelle Desachy (Estudio19 – Mexico), Ronald Prent (Wisseloord Studios – […]

Using Audiobooks for Branding

Today you don’t need a record label to release your music, and similarly, you don’t need a publisher to write and release a book. This means that you can also release your own audiobook, where you can not only tell your own story as an artist, but you can also turn your authentic story into a great branding tool.

Dos and Don’ts of Building Websites

People do judge a book by its cover. A great looking, well organized website can go as far as taking your artist brand to the next level, just as the opposite could disrupt your reputation. It is very easy to create a website, but if it’s not quite representing your artistic brand, it could lead […]