Looking to increase your merchandise sales? In one of my previous posts, I talked about how merchandise can be a nice source of revenue for many artists. Before I get to the details of how to sell merchandise, I need to clarify one thing though: Most of your merchandise sales are going to be in your concerts. Unfortunately, websites and Facebook sales do happen, but they are sporadic and not a very reliable way of revenue. So instead of putting your merchandise on your website and waiting for something to happen, focusing on your concert merchandise game will help you make so much more money!
A few months ago, I wrote about Virtual Reality and how it might change the future of music industry, especially from the perspective of independent musicians. Last week, French electronic music producer Jean-Michel Jarre has announced his new partnership with social VR platform TheWaveVR to allow fans to view his concerts for his new album in virtual reality. With this new initiative, fans will be able to view the concerts at home using VR headsets and remix songs from his new album.
1. Have an attention grabbing event picture. This is one of the two most important things about creating a first impression of your event. Like any buying choices, most people will make their decision to come to your event in split seconds. This means you need to have high quality picture that summarizes the essence of […]