The Value of Cross-Pollination

When formulating the marketing strategy for your creative work, it’s important not to overlook the value of cross-pollination. You may be able to reasonably assess who makes up your target demographic, but that doesn’t mean the direct approach is the only, or even the best, way to reach them all. It has been said that it takes […]

What Is Creativity?

Throughout human history there has been a wide range of ideas about what it means to create. Is it making something out of absolutely nothing, like bringing about an entire universe ex nihilo? Is it following strict rules to fashion something of pre-defined beauty? Is it throwing globs of paint at a canvas or arbitrarily hitting […]

You Got This

It’s that time of year: the post-Grammy dirt is swirling like a gossip dust devil. As I was catching up on some recap action I came across the weekend’s famed George Michael tribute by Adele. I suppose things are more scandalous when you’re watching them in the surprise of the moment, and maybe it helped that the video […]

Romancing Your Fans

In honor of this week’s rosy, cherub-clad holiday of love, we thought we’d put together a few thoughts on how to love the people who, though they may not be nearest, just might be dearest to you: your fans. Take a minute to think of the fans in your life—what is it that makes them special? If you’ve played a live […]