3 Ways Musicians Can Use IGTV: The Vertical Videos of Instagram

Instagram has just released a brand new feature, IGTV, which allows users to broadcast videos up to 60 minutes in vertical format. The new feature is perceived as Instagram moving to become a direct competitor to YouTube, in the sense that it is encouraging its users to publish ‘vlogger’ format videos with IGTV. So, with IGTV, musicians can now position themselves as influencers, and market themselves even better. In this blog post, I would like to look into 3 main ways musicians can use IGTV.

4 Ways You Can Use Exclusive Content for Superfans

One of the greatest features of text marketing is sharing exclusive content for your fans. The proposition is simple, you reward your superfans with exclusive content in exchange of sharing their mobile numbers. In this blog post, I would like to provide some examples as to what kind of exclusive content you can share with […]

DIY Touring (Part 3)

For the past two weeks, I have been writing about my first European Tour featuring concerts and masterclasses I did in Italy, Austria, Portugal and Spain. I organized this tour completely by myself and have written about the what, where, when, why and how of DIY Touring. Feel free to read through the two posts here and here.

This week I’d like to explain the realization of this tour: What happened and how did the tour go? What were some surprises? What were the best parts and worst parts? If I would do it again, would I change anything?

Building Your YouTube Audience

One of the most important channels next to typical social media channels for promoting yourself is YouTube. YouTube is interesting for artists, yoga teachers, gym instructors and mere content creators, because it can be both your main content channel and also just a supplementary force for you to manage your online presence.