At last week’s Mobile World Congress in Barcelona, some of the new announcements revolved around the comebacks of (quite) old mobile technology features. BlackBerry announced its KEYOne, which features a sophisticated take on an old-school QWERTY keyboard. And what’s more, Nokia brought back its beloved 3310, all spruced up for 2017 while remaining true to its turn-of-the-century roots. In […]
The idea of “being all things to all people” can have mixed connotations. For some, it may conjure images of greater connectedness or living out your hard-cultivated sense of empathy. For others, it may smack of inauthenticity or putting on faces to please others. But let’s just assume for a minute that we all have good intentions and like […]
It’s an age-old wrestling match: quality vs. quantity. Every business, at least at certain points in its life cycle, has its sights set on growth. Nobody takes out loans and works tirelessly around the clock in hopes of never having enough paying customers to actually cover the rent. So we make projections and graphs or stick inspirational bar-napkin quotes […]
When formulating the marketing strategy for your creative work, it’s important not to overlook the value of cross-pollination. You may be able to reasonably assess who makes up your target demographic, but that doesn’t mean the direct approach is the only, or even the best, way to reach them all. It has been said that it takes […]
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