Creating Stories for your Brand

I’m currently back in my hometown, Istanbul. This month the cultural agenda of the city is fairly busy with contemporary art events like ‘15th Istanbul Biennial’ and ‘Contemporary Istanbul’ coincide within the same week. Istanbul Biennial is one of my favorite events in Istanbul, as it brings amazingly thought provoking modern work in display at […]

4 Effective Texting Ideas for Artists

Millennials love texting. In fact, during last week’s post, I mentioned that 77% of consumers aged 18-34 have a positive perception of brands who text. This insight by itself should lead any brand to look into SMS marketing. And as an artist, so should you! During last week’s post, I looked into ‘what not to […]

What Is Creativity?

Throughout human history there has been a wide range of ideas about what it means to create. Is it making something out of absolutely nothing, like bringing about an entire universe ex nihilo? Is it following strict rules to fashion something of pre-defined beauty? Is it throwing globs of paint at a canvas or arbitrarily hitting […]