Creating Stories for your Brand

I’m currently back in my hometown, Istanbul. This month the cultural agenda of the city is fairly busy with contemporary art events like ‘15th Istanbul Biennial’ and ‘Contemporary Istanbul’ coincide within the same week. Istanbul Biennial is one of my favorite events in Istanbul, as it brings amazingly thought provoking modern work in display at […]

How To Effectively Use Texting in Events

Continuing on the topic of last week’s post, we will go further into contests. During that post, I talked about contests as an effective way of increasing ‘likes’, ‘follows’ or subscriber numbers in general. Using social media is certainly effective for musicians, actors, visual artists, gym and yoga instructors to boost their statistics. Building upon […]

4 Effective Texting Ideas for Artists

Millennials love texting. In fact, during last week’s post, I mentioned that 77% of consumers aged 18-34 have a positive perception of brands who text. This insight by itself should lead any brand to look into SMS marketing. And as an artist, so should you! During last week’s post, I looked into ‘what not to […]

4 Rules of Texting for Artists

SMS marketing is one of the most interesting areas for not just businesses in general, but also for artists. Especially in the age of smartphones, where platforms like Facebook, Instagram, Twitter and Snapchat are fighting for everyone’s attention, SMS is the leading app that is used on a smartphone. In fact, 97% of Americans are […]

Why should you create great content for your website?

Can people find your website on Google? Before you answer that let me give you a statistic: 80% of your website traffic comes from Google searches. Yes, your website link is on your Instagram, Facebook, Twitter, Tumblr, Snapchat and Patreon accounts, butthose only roughly account for 20% of the traffic your website gets. Let that sink in […]