Recording an album in 77 Hours: Exposure by Esperanza Spalding

With the rise of social media and digital technologies, the barriers between music creators and listeners is falling away rapidly. Catching up on this trend, multiple Grammy winner singer, bassist and composer Esperanza Spalding announced last year that she will be “going to the studio for three days with nothing prepared. It’s gonna be live-streamed […]

World Cup and the Power of Songs

The wave of World Cup has been taking over our attention span for weeks, with incredible plot twists that no one could see coming. As the biggest sports event in the world, World Cup draws billions of people from every country. I don’t think I need to spell it out, but due to its large […]

4 Ways You Can Use Exclusive Content for Superfans

One of the greatest features of text marketing is sharing exclusive content for your fans. The proposition is simple, you reward your superfans with exclusive content in exchange of sharing their mobile numbers. In this blog post, I would like to provide some examples as to what kind of exclusive content you can share with […]

How to Sell Merchandise using Adva

It is no secret that selling merchandise is a big revenue source for many artists. Adva’s mobile platform has many great features that can really help independent artists with selling merchandise, on and off stage. In this blog post, I would like to list out a few ideas on how to maximize your merchandise revenue using Adva.

DIY Touring (Part 2)

Last week I started writing about organizing a DIY Tour and have answered questions such as what, why, where and when about touring. If you would like to start reading that one, you can check it out here. In this week’s post, I would like to get in the details about the big question: How?