The Mobile Advantage (Part 1)

The creative process is exciting and challenging for Artists. To sustain a career, however, marketing is one of the most important activities that a creative individual can focus on in today’s world. Artists and musicians that make the best use of modern marketing strategies are the most likely to find success in their fields, no […]

What is a CRM Platform for Creative Artists?

Creative Artists are naturally focused on creating their Art, yet other tools, especially marketingtools, are necessary if Artists expect to have their Art sustain their business and career. CRMshelp artists and creatives keep track of and connect to the people who are invested in yourwork–your paying Fans, SuperFans donors and audience members. A Customer RelationshipManagement […]

4 Best Practices in Digital Marketing

Promotion in the Music Industry is Digital First and Foremost A national PEW Research survey of self-described artists and an online survey of 2,755musicians find Artists and musicians on all points of the spectrum from superstars to starvingsingers have embraced the internet as a tool to improve how they make, market, and sell theircreative works. […]