Tag: merchandise

Written by jackk911

How Spotify Uses Personalization (to Connect Artists and Listeners to Music)

A few days ago I was at a Spotify event in Boston, titled “Music and Data”. Featuring three folks from the Spotify offices in Boston, the session outlined how Spotify uses data to  customize and personalize the artist and listener experience in Spotify. There were three separate presentations, and all three were informative both from the artist side and listener angle. The highlight of the session was learning that Spotify has a superfan program, which I will get into detail, so keep reading!

Written by jackk911

4 Ways to Sell More Merchandise at Concerts

Looking to increase your merchandise sales? In one of my previous posts, I talked about how merchandise can be a nice source of revenue for many artists. Before I get to the details of how to sell merchandise, I need to clarify one thing though: Most of your merchandise sales are going to be in your concerts. Unfortunately, websites and Facebook sales do happen, but they are sporadic and not a very reliable way of revenue. So instead of putting your merchandise on your website and waiting for something to happen, focusing on your concert merchandise game will help you make so much more money!

Written by jackk911

How to Sell Merchandise using Adva

It is no secret that selling merchandise is a big revenue source for many artists. Adva’s mobile platform has many great features that can really help independent artists with selling merchandise, on and off stage. In this blog post, I would like to list out a few ideas on how to maximize your merchandise revenue using Adva.