The Value of Cross-Pollination

When formulating the marketing strategy for your creative work, it’s important not to overlook the value of cross-pollination. You may be able to reasonably assess who makes up your target demographic, but that doesn’t mean the direct approach is the only, or even the best, way to reach them all. It has been said that it takes […]

You Got This

It’s that time of year: the post-Grammy dirt is swirling like a gossip dust devil. As I was catching up on some recap action I came across the weekend’s famed George Michael tribute by Adele. I suppose things are more scandalous when you’re watching them in the surprise of the moment, and maybe it helped that the video […]