A few days ago I was at a Spotify event in Boston, titled “Music and Data”. Featuring three folks from the Spotify offices in Boston, the session outlined how Spotify uses data to customize and personalize the artist and listener experience in Spotify. There were three separate presentations, and all three were informative both from the artist side and listener angle. The highlight of the session was learning that Spotify has a superfan program, which I will get into detail, so keep reading!
Spotify is a platform that keeps unfolding with new features every day, every week and every month. It’s on a continuous evolution, and its unique features are getting the attention of other brands who want more engagement. According to an announcement on January 7th, Spotify will now allow brands to sponsor ‘Discover Weekly’ playlists.