Spotify is a platform that keeps unfolding with new features every day, every week and every month. It’s on a continuous evolution, and its unique features are getting the attention of other brands who want more engagement. According to an announcement on January 7th, Spotify will now allow brands to sponsor ‘Discover Weekly’ playlists.
Some say ‘the floodgates have opened’ and some say ‘the game has totally changed’. But the news are true: Spotify now allows artists to directly upload songs to the platform.
The new feature enables independent artists to upload tracks to the service directly –without any requirement for a third-party aggregator or record label. What this means to the likes of CDBaby or TuneCore is currently unclear. However, the new service is in the beta phase and soon to be released for all Spotify users.
One of the greatest features of text marketing is sharing exclusive content for your fans. The proposition is simple, you reward your superfans with exclusive content in exchange of sharing their mobile numbers. In this blog post, I would like to provide some examples as to what kind of exclusive content you can share with […]