A few days ago I was at a Spotify event in Boston, titled “Music and Data”. Featuring three folks from the Spotify offices in Boston, the session outlined how Spotify uses data to customize and personalize the artist and listener experience in Spotify. There were three separate presentations, and all three were informative both from the artist side and listener angle. The highlight of the session was learning that Spotify has a superfan program, which I will get into detail, so keep reading!
Last year, I wrote a post about the rise of playlists as a music release format. Just to recap from that post, I had two main arguments why releasing playlists instead of albums could be more beneficial. First, in the age of streaming, most people do not listen to every song on the album, and […]
Some say ‘the floodgates have opened’ and some say ‘the game has totally changed’. But the news are true: Spotify now allows artists to directly upload songs to the platform.
The new feature enables independent artists to upload tracks to the service directly –without any requirement for a third-party aggregator or record label. What this means to the likes of CDBaby or TuneCore is currently unclear. However, the new service is in the beta phase and soon to be released for all Spotify users.
2018 has been an incredible year for streaming so far. According to Nielsen Music, music listeners in the U.S. streamed 403.4 billion recordings in the first half of 2018. This is a 41.6% increase from 2017, which means 284.8 billion more recordings were played. What’s even more exciting is that the growth of streaming also […]
If you are an Instagram user, then you probably heard of ‘Link In Bio. Unless you are a verified account, the links you share on Instagram are not clickable (or in internet-speak – hyperlinked). The only place where you can create hyperlinks on Instagram are your ‘bio’ section, which is located the top of your […]