A few months ago I wrote a blog post about the end of ‘album’ as a mainstream music release format, demonstrated by purchase, download and streaming data. According to the finding by RIAA (Recording Industry Association of America), based on the album releases in 2018, listeners usually listen only up to three songs on an album. Of course, it is not all dark, as we are all music lovers and we have certain albums that we will always listen from beginning to the end. However, it does mean that album is probably losing its status as the mainstream music release model.
In a recent blog post you can read here, I shared the great news about the ruling by U.S. Copyright Royalty Board a few days ago. According to the ruling, the songwriter payouts would increase by 44% in the next five years. Apple Music announced that they would not appeal the decision, while Spotify, Google, Amazon and Pandora have been idle for a while.
About a year and a half ago, I wrote this blog post about why artists need to create podcasts. My main argument was that these days, one of the coolest ways to differentiate yourself from the crowd and market yourself is through podcasts. Especially if you’re an independent artist who’s just starting his/her career, you want to create content, establish credibility and make connections with people in your area, which podcasts allow you to do.
A few days ago I was at a Spotify event in Boston, titled “Music and Data”. Featuring three folks from the Spotify offices in Boston, the session outlined how Spotify uses data to customize and personalize the artist and listener experience in Spotify. There were three separate presentations, and all three were informative both from the artist side and listener angle. The highlight of the session was learning that Spotify has a superfan program, which I will get into detail, so keep reading!