A few months ago I wrote a blog post about the end of ‘album’ as a mainstream music release format, demonstrated by purchase, download and streaming data. According to the finding by RIAA (Recording Industry Association of America), based on the album releases in 2018, listeners usually listen only up to three songs on an album. Of course, it is not all dark, as we are all music lovers and we have certain albums that we will always listen from beginning to the end. However, it does mean that album is probably losing its status as the mainstream music release model.
We have a major victory for songwriters in the United States that is going to affect songwriter revenues for the next 5 years!
A typical independent musician today will spend considerable time everyday to post on social media, text their superfans, writing emails and sharing emails. While our minds are constantly out in online, it is important that we do not forget about offline – the world out there! In this blog post, I will lay out 5 reasons why offline promotion still matters for your music.
One of the most engaging content you can use on your social media accounts are videos. Why do they keep people engaged? Simply put, they are shiny, they have music and they are colorful! As the grown up kids as we are, videos naturally grab our attention. Moreover we like to write comments to them, or give a little thumbs up or share it with our friends and family. Video is the ultimate way of reaching out to our fans as independent artist.
Last week we saw Black Friday and hundreds of millions of tech devices were sold all over the world, especially combined with the holiday season. Usually, this would mean releasing Christmas Music and albums for musicians, but in 2018 music from all genres get to enjoy a peak in sales during this period. The reason for this is the involvement of the world of tech in music, with Amazon, Google, and many other companies producing speakers to complement their streaming platforms such as Amazon Music and Google Play (or vice versa).
Last year, I wrote a post about the rise of playlists as a music release format. Just to recap from that post, I had two main arguments why releasing playlists instead of albums could be more beneficial. First, in the age of streaming, most people do not listen to every song on the album, and […]
With so much social media and streaming tools at our disposal, now it’s more important to set your release date and strategy for your music more than ever! Just like the old rule in marketing, the more buzz you create around your release, the bigger rewards you will reap.