Recording an album in 77 Hours: Exposure by Esperanza Spalding

With the rise of social media and digital technologies, the barriers between music creators and listeners is falling away rapidly. Catching up on this trend, multiple Grammy winner singer, bassist and composer Esperanza Spalding announced last year that she will be “going to the studio for three days with nothing prepared. It’s gonna be live-streamed […]

5 Steps of Getting Endorsements As an Independent Artist

One of the biggest mysteries of being an independent artist is getting endorsements. The good news is that now is a great time for getting endorsements for indie artists, as in the past, endorsements would usually be reserved for stars with lucrative record label deals. In today’s music world endorsements are key when it comes for artists to support themselves. It might be not only an extra source of revenue, but also in the form of equipment support as well. In this blog post, I would like to get into 5 steps of getting endorsements for independent artists.

4 Ways You Can Use Exclusive Content for Superfans

One of the greatest features of text marketing is sharing exclusive content for your fans. The proposition is simple, you reward your superfans with exclusive content in exchange of sharing their mobile numbers. In this blog post, I would like to provide some examples as to what kind of exclusive content you can share with […]