4 Rules of Texting for Artists

SMS marketing is one of the most interesting areas for not just businesses in general, but also for artists. Especially in the age of smartphones, where platforms like Facebook, Instagram, Twitter and Snapchat are fighting for everyone’s attention, SMS is the leading app that is used on a smartphone. In fact, 97% of Americans are […]

Old Is the New New

At last week’s Mobile World Congress in Barcelona, some of the new announcements revolved around the comebacks of (quite) old mobile technology features. BlackBerry announced its KEYOne, which features a sophisticated take on an old-school QWERTY keyboard. And what’s more, Nokia brought back its beloved 3310, all spruced up for 2017 while remaining true to its turn-of-the-century roots. In […]

Can You Be All Things to All People?

The idea of “being all things to all people” can have mixed connotations. For some, it may conjure images of greater connectedness or living out your hard-cultivated sense of empathy. For others, it may smack of inauthenticity or putting on faces to please others. But let’s just assume for a minute that we all have good intentions and like […]