It’s an age-old wrestling match: quality vs. quantity. Every business, at least at certain points in its life cycle, has its sights set on growth. Nobody takes out loans and works tirelessly around the clock in hopes of never having enough paying customers to actually cover the rent. So we make projections and graphs or stick inspirational bar-napkin quotes […]
When formulating the marketing strategy for your creative work, it’s important not to overlook the value of cross-pollination. You may be able to reasonably assess who makes up your target demographic, but that doesn’t mean the direct approach is the only, or even the best, way to reach them all. It has been said that it takes […]
In honor of this week’s rosy, cherub-clad holiday of love, we thought we’d put together a few thoughts on how to love the people who, though they may not be nearest, just might be dearest to you: your fans. Take a minute to think of the fans in your life—what is it that makes them special? If you’ve played a live […]
We’re all familiar with the myriad ways marketers try to engage their would-be clients. Anyone who’s come home from a vacation to find a half-dozen unrequested catalogs jamming their mailbox, or opened their laptop in the morning to the chime of 30 new spam emails just since midnight, or finally sat down after a long day at […]
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