4 Rules of Texting for Artists

SMS marketing is one of the most interesting areas for not just businesses in general, but also for artists. Especially in the age of smartphones, where platforms like Facebook, Instagram, Twitter and Snapchat are fighting for everyone’s attention, SMS is the leading app that is used on a smartphone. In fact, 97% of Americans are […]

Old Is the New New

At last week’s Mobile World Congress in Barcelona, some of the new announcements revolved around the comebacks of (quite) old mobile technology features. BlackBerry announced its KEYOne, which features a sophisticated take on an old-school QWERTY keyboard. And what’s more, Nokia brought back its beloved 3310, all spruced up for 2017 while remaining true to its turn-of-the-century roots. In […]

The Quantity of Quality

It’s an age-old wrestling match: quality vs. quantity. Every business, at least at certain points in its life cycle, has its sights set on growth. Nobody takes out loans and works tirelessly around the clock in hopes of never having enough paying customers to actually cover the rent. So we make projections and graphs or stick inspirational bar-napkin quotes […]