The Value of Cross-Pollination

When formulating the marketing strategy for your creative work, it’s important not to overlook the value of cross-pollination. You may be able to reasonably assess who makes up your target demographic, but that doesn’t mean the direct approach is the only, or even the best, way to reach them all. It has been said that it takes […]

Romancing Your Fans

In honor of this week’s rosy, cherub-clad holiday of love, we thought we’d put together a few thoughts on how to love the people who, though they may not be nearest, just might be dearest to you: your fans. Take a minute to think of the fans in your life—what is it that makes them special? If you’ve played a live […]

6 Reasons You Should Be Texting Your Fans

We’re all familiar with the myriad ways marketers try to engage their would-be clients. Anyone who’s come home from a vacation to find a half-dozen unrequested catalogs jamming their mailbox, or opened their laptop in the morning to the chime of 30 new spam emails just since midnight, or finally sat down after a long day at […]

New Website and Blog Design

We are pleased to announce the launch of our brand new website! After three months of hard work and dedication, the new site launched on January 2, 2017, at www.advamobile.com. Our goal with this new website is to provide our visitors with an easier way to learn about Adva Mobile services and solutions and also to allow […]