Spotify Videos Could Be The Next Big Thing

If you’ve been following the music on popular Spotify playlists, you probably noticed your screen is playing more than audio: In fact, for a while now, Spotify has been testing videos in its most popular playlists. I’ve been seeing vertical lyric videos on Spotify, with lyric interpretation from Genius.com, or artist interviews and anecdotes. This is because Spotify is now actually pushing out a new mixed style format video for the songs on popular playlists. It’s almost like YouTube meets Spotify, meets Wikipedia meets Genius.com and it got me thinking a lot.

You Can Now Release Pre-Recorded Live Videos on Facebook

A few days ago, Facebook announced its new feature, Premieres, a new interactive video format that lets publishers and creators release a pre-recorded video as a live moment. This is a big feature that can be seen as an extension of Facebook’s strategy to allow publishers and creators to both grow their audiences and build deeper connections with their communities through video.

4 Effective Texting Ideas for Artists

Millennials love texting. In fact, during last week’s post, I mentioned that 77% of consumers aged 18-34 have a positive perception of brands who text. This insight by itself should lead any brand to look into SMS marketing. And as an artist, so should you! During last week’s post, I looked into ‘what not to […]