One of the most engaging content you can use on your social media accounts are videos. Why do they keep people engaged? Simply put, they are shiny, they have music and they are colorful! As the grown up kids as we are, videos naturally grab our attention. Moreover we like to write comments to them, or give a little thumbs up or share it with our friends and family. Video is the ultimate way of reaching out to our fans as independent artist.
If you’ve been following the music on popular Spotify playlists, you probably noticed your screen is playing more than audio: In fact, for a while now, Spotify has been testing videos in its most popular playlists. I’ve been seeing vertical lyric videos on Spotify, with lyric interpretation from Genius.com, or artist interviews and anecdotes. This is because Spotify is now actually pushing out a new mixed style format video for the songs on popular playlists. It’s almost like YouTube meets Spotify, meets Wikipedia meets Genius.com and it got me thinking a lot.
One of the biggest mysteries of being an independent artist is getting endorsements. The good news is that now is a great time for getting endorsements for indie artists, as in the past, endorsements would usually be reserved for stars with lucrative record label deals. In today’s music world endorsements are key when it comes for artists to support themselves. It might be not only an extra source of revenue, but also in the form of equipment support as well. In this blog post, I would like to get into 5 steps of getting endorsements for independent artists.
A few days ago, YouTube announced that they are changing their rules for monetization. YouTube monetization allows artists to make money by ads on YouTube based on the amount of clicks their videos get.
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